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How does UX fit in? It should be the user experience team that researches who the actual users are, discovers (not gathers) user requirements, then designs interactions, architects information, and designs visual assets to help those user accomplish their goals.

I would see BAs as the folks who advocate for the business, and UXers as the folks who advocate for the users...and they all work together ;)

Amy B. Rosenthal

I like that idea! The UXers advocate for the users, and the BAs advocate for the business with everyone collaborating together to make successful projects.

Elizabeth Georgel

I'm curious. Do most companies have UX (besides consulting firms) as a separate role from BA? Does it generally go hand in hand with web analytics? Should Alfred look over analytic data and provide feedback to the UX and business or is that a separate role all together?

Amy B. Rosenthal

Looks like we aren't the only people disucssing BA and UX roles. http://www.modernanalyst.com/Resources/Articles/tabid/115/articleType/ArticleView/articleId/1892/Business-Analysis-and-User-Experience.aspx

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